May 14th, 2010


FOR IMMEDIATE RELEASE


SwitchEasy™ launches PureProtect™, PureReflect™ and PureAntiReflect™. A comprehensive range of protective screen guards for iPad.


May 14th, 2010 – SwitchEasy™ Limited is proud to announce the immediate availability of its latest creation, Pure Screen Guards, total screen protection for your iPad.


PureProtect™, PureReflect™ and PureAntiReflect™ are a comprehensive range of screen guards made from the worlds finest membranes. Offering up something for everyone, it's the ultimate screen protection system.




Our product features the following:


PureProtect™

- High Gloss, Ultimate Clarity, toughened scratch-resistant membrane.


PureReflect™

- True Mirror Reflection, High Gloss, toughened scratch-resistant membrane.


PureAntiReflect™

- Smudge Proof, Matte finish, No-Glare, toughened scratch-resistant membrane.




Our Pure package includes:


PureProtect™ for iPad

  • One Ultra Protective Full Face PureProtect™ screen Guard
  • One Microfiber Screen Wipe
  • One Squeegee Screen Guard applicator

PureAntiReflect™ for iPad

  • One Ultra Protective Full Face PureAntiReflect™ screen Guard
  • One Microfiber Screen Wipe
  • One Squeegee Screen Guard applicator

PureReflect™ for iPad

  • One Ultra Protective Full Face PureReflect™ screen Guard
  • One Microfiber Screen Wipe
  • One Squeegee Screen Guard applicator


The suggested retail price of SwitchEasy™ PureProtect™ for iPad is $14.99 in U.S. and Canada, and open price for the rest of the world.


The suggested retail price of SwitchEasy™ PureAntiReflect™ for iPad is $17.99 in U.S. and Canada, and open price for the rest of the world.


The suggested retail price of SwitchEasy™ PureReflect™ for iPad is $19.99 in U.S. and Canada, and open price for the rest of the world.





About SwitchEasy™ Limited

SwitchEasy™ Limited, founded in 2005, is dedicated to creating innovative, functional accessories for the urban lifestyle.


For more information, please visit www.switcheasy.com


For media inquiries and review unit requests please email pr@switcheasy.com. Please include your credentials in the body of your email. Or please check out http://www.switcheasy.com/pr.html for the latest press releases.


iPad is the registered trademark of Apple Inc.